Sell Now
Ready to sell in the next 6–12 months? We prepare the business, find and qualify buyers, create competition, and negotiate the deal.
Sell Now →For owners of $3M–$25M businesses selling now or in the next five years.
Every owner plays a final season. Win yours.
You built something worth real money. We'll help you increase its value, sell it for the best price, and know what comes next. One team from the first review of your books to the closing table. Paid mostly when your value goes up.
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Most owners get one shot at this. Most aren't ready.
1 in 4
Most Boomer owners plan to exit within five years. Only about 1 in 4 has had a formal valuation.1
3 in 4
About 3 in 4 owners deeply regret selling within a year. Not because of the price, but because of what they lost.1
Your business is probably most of your net worth, and you'll likely sell it only once.
The usual setup splits the job in two.
Consultants help you prepare, then hand you off to a broker. Brokers list what you have today. Nobody owns the whole result: the value you build, the price you get, and the life you have after.
The person who reviews your books is the person at the closing table. No trainee, no handoff, no second firm.
SuccessCoach does. One principal owns your final season from start to finish, and our pay depends on how it ends.
Two ways to work together.
Build, Then Sell
Two to five years out? We spend 24–36 months building what buyers pay for, then run the sale.
How it works →Already holding a letter or an offer? Get an Offer Review →
Every career has a handoff
I've made every one of these myself.
- 1
Athlete
The game
- 2
Founder
Build it
- 3
Seller
The exit
- 4
Guide
Your corner
The hard part is never the work. It's the handoff between chapters, where people and businesses either lose their footing or build something better.
Four stages. One team.
1
Film Room (free)
We review your financials, contracts, and commitments the way a buyer's due diligence team would. Then we send you a 20-minute recorded film session: what your business is worth today, what a buyer will use to lower your price, and where the value is. Want the full written plan? That's the Exit Playbook.
2
Contract Year
Athletes play hardest the year before a new contract, because that's when their value gets set. Over 24–36 months, we work on what buyers pay for: profit you can document, recurring revenue, a management team that doesn't need you, and contracts that transfer cleanly. This isn't an hour-a-week coaching call. It's the work itself, done alongside your team.
3
Draft Day
When the business is ready, we run the sale ourselves: prepare the materials, find and qualify buyers, create competition among them, and negotiate the terms. No handoff to someone who's never seen your business.
4
After the Game
Before you sign anything, you'll have a written plan for what comes next, plus 12 months of coaching after closing. The deal is the finish line for your business, not for you.
We get paid when you do.
- Film Room is free. You'll see what a buyer sees before you commit to anything.
- A share of value created above your baseline. Your starting value is set by formula or an independent valuation, in writing, before we start. We never pick the number we're measured against.
- A standard success fee when the business sells.
- Any fixed fees and monthly retainers are credited against the success fee at closing.
If your value doesn't go up, most of our fee doesn't exist. See a worked example →
The difference it makes
Same business. Two very different endings.
≈ $2.76M
Sell today, through a typical broker
≈ $4.18M
To you, after your final season
You net about $1.43M more than selling today.
Illustrative example — not a quote. Actual results depend on your business, the buyer, and the market.
From a founder Jay guided through his own exit
“He adjusted his search to fit my personal needs and what was important to me. This had a direct financial disincentive for Jay, but instead of encouraging me to change my priorities, we connected on why it was important for me and more broadly for my community.”
“It is rare to find professionals these days who aren't strictly thinking about the short term, and I appreciated Jay's ethical and long-term focus.”
Built for owners who are the business.
A fit if you:
- Own a $3M–$25M business, especially in home services, the trades, or owner-operated clinics
- Want to sell now, or within the next five years
- Are the person everyone still calls
- Want the best price and a clean handoff for your people
Not a fit if you:
- Want a quick listing with no preparation
- Aren't willing to open your books
- Are just starting out
I've retired twice. Once from football. Once from a company I built.
I played defensive end at the University of Nevada. When the game ended, I found out how hard it is to figure out who you are when the thing that defined you is gone. I wrote a book about it.
Then I built businesses and sold them. I grew an HVAC company to 30+ employees and sold it. I founded Barney Inc, the firm that became Merge (gomerge.com), which specializes in selling marketing agencies, and helped agency owners sell the companies they built. In total, I've worked on more than 50 transactions.
I know what the final number means, and what it doesn't cover.
— Jay Dixon, founder of SuccessCoach, author of After the Game
Off the field
The life behind the work.
Where do you stand today?
The Final Season Scorecard takes 10 minutes. It estimates what your business is worth, scores what buyers will question, and rates how ready you are personally. Free, confidential, and yours to keep.
Questions owners ask
We review your financials, contracts, and commitments the way a buyer would, and send you a 20-minute recorded film session: what your business is worth today, the biggest issues a buyer would use to lower your price, and where the value is. It's yours to keep.
Because we're paid mainly on the value we create. If we can't show you meaningful value to create, we shouldn't be working together, and you should know that before you've paid anything.
Yes. An Offer Review is a flat $7,500, delivered in one to two weeks. We tell you what the offer is really worth, what the terms mean, and what to push back on. If we later sell the business together, the fee is credited back.
Most consultants prepare you and then refer you to a broker. We prepare you and run the sale, and we're paid mostly on the value we add.
A broker sells what you have today. We can sell it now, or spend two to three years increasing what you have, then sell it.
Not us. It's set by a formula written into our agreement, or by an independent valuation firm.
Your business will be more profitable and less dependent on you, which is worth something on its own. Our agreement spells out fair terms for that outcome in advance.
No. You stay in charge. We do the work alongside your team and report against the baseline every quarter.
Yes, though we start with Southern California owners.
Your final season starts before you think it does.
1 Exit Planning Institute, State of Owner Readiness research.