AFTER THE GAME - Bridging the gap from winning athlete to thriving entrepreneur | by Jay Dixon

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The world of sports is a realm where identities are forged through dedication, determination, and countless hours of practice. Athletes become synonymous with their sport, celebrated for their achievements on the field. However, when the cheers fade and the spotlight dims, a profound shift occurs – the transition from athlete to individual. In this blog post, we delve into the dynamics of this identity shift, the challenges it presents, and provide insights on how athletes can navigate this transformation with confidence.


The Athlete Identity: A Double-Edged Sword

Athlete identity is a powerful force, shaping not only how athletes perceive themselves but also how the world views them. Within the sports world, this identity offers a sense of purpose, belonging, and achievement. However, this strength can also be a double-edged sword, binding individuals to a singular role that can be challenging to shed when the time comes. According to a study published in the journal “Sport, Education, and Society,” athletes who have a strong athletic identity may struggle more with the transition to post-athletic life1. This highlights the need to address the complexities of identity shift.


The Dynamics of Identity Shift

The journey of identity shift is a multifaceted process, often triggered by retirement or the culmination of an athletic career. This shift brings forth a range of emotions – from liberation and excitement to anxiety and uncertainty. Research conducted by the International Journal of Sport and Exercise Psychology indicates that identity loss and instability can lead to emotional distress during the transition2. Athletes may grapple with questions like “Who am I without my sport?” and “What do I do now?” The transformation from an athlete-centric identity to a more individualistic one requires thoughtful navigation.


Navigating the Transition: Insights for Success

  • Self-Reflection and Acceptance:
  • To navigate the transition, athletes must embark on a journey of self-discovery. Reflecting on personal values, passions, and aspirations outside of sports is paramount. Acceptance of the inevitable changes and emotions that come with the shift is a crucial step toward building a new identity.
  • Setting New Goals and Pursuits:
  • Setting new goals and pursuing fresh avenues is essential for post-athlete growth. Athletes can leverage transferable skills gained from their sports careers to excel in new domains. This process not only provides direction but also enhances self-confidence.
  • Building a Supportive Network:
  • Social support plays a pivotal role during the transition. Connecting with fellow athletes undergoing similar changes can provide a sense of camaraderie. Seeking guidance from mentors, coaches, and loved ones can offer valuable perspectives and encouragement.
  • Professional and Personal Development:
  • Continued learning and skill development contribute to a well-rounded post-athlete identity. Exploring educational opportunities and engaging in hobbies outside of sports fosters personal growth and enriches the transition experience.

Stories of Successful Transition

Numerous athletes have successfully navigated the transition from the sports arena to the larger world. One such example is former NBA superstar Kobe Bryant, who transitioned from basketball to become an Academy Award-winning filmmaker. Bryant’s journey illustrates how embracing a new identity and pursuing new passions can lead to fulfilling post-athletic careers.


Overcoming Challenges and Embracing Growth

While the path to a new identity may be rewarding, challenges are an inevitable part of the process. Setbacks, doubts, and even moments of nostalgia for the athlete identity can occur. However, these challenges can serve as opportunities for personal growth, resilience, and adaptability. Research from the Journal of Applied Sport Psychology suggests that athletes who embrace adversity during identity transition tend to experience higher levels of well-being3.


Seeking Professional Guidance

Professional guidance is a valuable resource for athletes navigating identity shift. Mental health professionals and career coaches specialize in assisting individuals through transitions, offering coping strategies, and fostering a positive mindset. According to a study published in the Journal of Clinical Sport Psychology, athletes who sought professional assistance during their transition reported improved psychological well-being4.


Embracing the Journey: A Lasting Transformation

As athletes navigate the transition from athlete to individual, it’s important to recognize that identity shift is a natural part of life’s evolution. Embracing this journey offers the opportunity for a lasting transformation – one where individuals can explore new facets of themselves, set new goals, and discover passions beyond the realm of sports.



The shift from athlete to individual is a transformative journey marked by challenges and opportunities. Athletes are not defined solely by their achievements on the field; rather, they possess a wealth of potential that extends far beyond the boundaries of their sport. By embarking on this journey with self-reflection, goal-setting, social support, and professional guidance, athletes can embrace their new identity with confidence, resilience, and a renewed sense of purpose.



  • Horton, P., & Mack, D. E. (2000). Athletic Identity in Marathon Runners: Functional Focus or Dysfunctional Commitment? Sport, Education and Society, 5(2), 129-147. 
  • Alfermann, D., Stambulova, N., & Zemaityte, A. (2004). Reactions to sport career termination: A cross-national comparison of German, Lithuanian, and Russian athletes. Psychology of Sport and Exercise, 5(1), 61-75. 
  • Park, S. Y., Lavallee, D., & Tod, D. (2013). Athletes’ career transition out of sport: A systematic review. International Review of Sport and Exercise Psychology, 6(1), 22-53.
  • Stambulova, N. B., & Wylleman, P. (2014). Athletes’ careers across cultures. Psychology of Sport and Exercise, 15(3), 213-222.