AFTER THE GAME - Bridging the gap from winning athlete to thriving entrepreneur | by Jay Dixon

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Business Coaches
M&A Advisors

Coaches For The Next Phase Of Your Game

Success Coach is a premier buy-side consulting firm founded by industry veteran Jay Dixon, dedicated to providing comprehensive acquisition services. With a team of seasoned experts, we bring decades of experience, entrepreneurial spirit, and a commitment to ethical practices. Our mission is to empower clients with the knowledge, tools, and support needed to successfully search, source, and acquire high-potential businesses. 

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Jay Dixon

head coach

Propelled by his desire to harness the skills he learned as an athlete, Jay studied the education athletics provides individuals and proposed the question: What if you could harness the many invaluable lessons you learned through sports and apply them to a timely opportunity to get back in the game, transforming your professional and personal life in the process?

A 3x founder, author, and consultant, Jay travels the country as a business coach for athletes and elite entrepreneurs looking to succeed in the game of business. 

Jay played football at the University of Nevada under Hall of Fame Coach Chris Ault and has pursued his MBA at Columbia Business School and holds a Certificate of Business Excellence in Venture Capital / Private Equity. Jay is a father to an amazing daughter and highly involved in the community with his volunteering efforts.

“I founded SuccessCoach®, not just as a former athlete, but as a coach, a mentor, and a believer that the athletic education is the key ingredient to becoming extraordinary business leaders who can change the world.” 

At the age of 7 years old, I put on a helmet and walked onto a field. My identity was sowed and my future was planted. I was an athlete. For the next 16 years, my identity was continually solidified. This identity was exacerbated in college. I was a division 1 student-athlete, I played in front of stadiums filled with 90,000 people. I took classes that fit into my athletic endeavors, not my academic aspirations. In fact, I didn't have too many academic aspirations. I didn't have the time to explore what felt right with academics. As soon as class ended, it was time to pursue my athletic endeavors. Academics for college athletes are often a necessity rather than an opportunity. Necessary to maintain your identity. Internships, you say? Yeah, right.
As a college athlete, there is little time to focus on what comes after athletics. You better be ever present in the current moment or you will find yourself sitting on the bench or sideline. Your competitors are all around you and their identity means just as much to them. The public often mis associates an athlete's identity as their ego. But it's not that, it truly is an identity. Once I played my last game and graduated, I was lost for years. I wasn't alone, many of my teammates worked dead-end hourly jobs. Many lost their closest relationships due to anger and depression. In fact, one teammate ended up in prison. It was scary. I bounced around jobs. I treated the work place like the football field, often using vulgar language and stern demands to get what I wanted, just like the coaches and athletes around me used for many years to win championships.
But, it never worked. I suffered at work. I suffered in business. I didn't understand the game of business. I struggled with my identity. I lost my purpose, my passion, my identity. How the hell do I get the feeling of winning? How do I pursue greatness? Where is the "high" in business? It surely wasn't coming through a dead end job. And, big corporations did not offer any of this for me. I hated work. I hated that my boss was someone that got to spend their time studying and exploring in college. I hated who I was. 

Then, I began to read about the mindset of successful people and realized it was my mind that was holding me back. After nearly a year of studying the mindset of successful business people, I began to believe it and change my mind. I said "goodbye" to corporate america and I founded a company, I was an entrepreneur, and I began to understand my identity. Though, I didn't know what the end goal was. Where was the championship ring in entrepreneurship? What was the process to get there? What did a win feel like? Fast forward a few years, and "Bam" the company was sold. It was a high. It was a win. It was a championship.  Speaking with thousands of entrepreneurs, you realize there is an identity crisis one needs to overcome when exiting their business. I totally understand this now. My biggest source of angst was my identity. And, this is something I've struggled with for 15 years. Who Am I? What purpose do I serve? How can I change the world?  Now its time for me to help others like me. Others who have a lost identity. Others who yearn to change the world. Others who thrive off the pursuit of excellence. Others who want to fastrack their success as an entrepreneur. Athlepreneurs®

Geraldine Anathan

Peak Performance Coach

Geraldine specializes in helping high-performing entrepreneurs and business leaders transition into dynamic entrepreneurs. She provides science-based insights and practical tools for achieving personal and professional success. As a world-class peak performance coach, Geraldine empowers her clients to conquer new challenges and excel in their endeavors.


Master of Psychology  Organizational Leadership


15 Years of coaching experience
10 Years experience as CEO


Johnson & Johnson
Brain Pop



November, 2020

Championship Caliber Fans

From the field to the boardroom, our roster of coaches, advocates, and experts know what it takes to succeed in life after sports

Source, acquire and operate your own business

Mastering the art of sourcing, acquiring, and operating a business alongside a world-class team is a transformative journey that propels entrepreneurs to new heights, combining their individual strengths with the collective wisdom and expertise of exceptional teammates to forge a path of unparalleled success and innovation.

Let's discuss your future

At Success Coach, we’re a team of experienced pros who are passionate about helping you find and acquire the perfect business, grow your business, and become peak performers in your business lives.